The Unwanted Inheritance
Brand: La Liga Contra el Cáncer
The Unwanted Inheritance
In every family; big or small, wealthy or with limited resources; whenever someone passes away, discussions begin about how the inheritance will be divided. An inheritance everyone hopes to receive to give their life a positive turn.
Insight
If someone in a family has had cancer, other members may have inherited genes that increase their chances of developing cancer by more than 50%.
Idea
To raise awareness about the importance of cancer prevention through a short film that uses humor before delivering a dramatic twist, one that moves audiences and highlights how vulnerable we are to this disease if we don’t act in time, even when we know we have a family history.
Because there are inheritances no one ever wants to receive.
Results
Views +471K
Reach +118K
+15% Increase in people served in prevention campaigns vs. the previous year
